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Carlsberg unveils Export rebrand

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Carlsberg unveils Export rebrand
The new Carlsberg Export design

Carlsberg will relaunch its Carlsberg Export brand in the new year with a £15 million marketing spend designed to attract millennials.

The new design has been influenced by the cross from the Danish flag, while the signature of founder, J.C. Jacobsen, and the word ‘København’ – Danish for Copenhagen – to underline the brand’s heritage.

Liam Newton, vice president of marketing at Carlsberg UK, said: “The fundamental reason for the decline in the beer category…

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