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Carling reveals major rebrand to remain relevant

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Rebrand: Carling is aiming to consolidate its position as the leading UK lager brand
Rebrand: Carling is aiming to consolidate its position as the leading UK lager brand

Beer giant Carling will roll out a hefty rebrand of its key lager and cider products in a bid to bolster its market position.

The behemoth’s lager, cider, citrus twist and premier drinks will fall under the identity change, which will be rolled out this year.

Brand director Jim Shearer said the move was part of wider plans for Carling, including its sponsorship of Premier League football.

‘Carling’s position’

The decision was made to “consolidate Carling’s position as the number one beer brand”, he added.

“We are refreshing our visual identity, which…

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