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CUSTOMIZED TIRE AND CAR SERVICE EXPERIENCE

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“Thanks to Think Creative, our directors are for the first time sharing the same vision about our business model.”

VERÓNICA ÁLVAREZ
HR Director of FIRST STOP BRIDGESTONE

THE BRIEF

We were retained to help the First Stop Bridgestone C Suite generate ideas for new growth initiatives, and also to help them implement a communication structure in which they would remain conceptually and logistically aligned throughout Bridgestone’s new growth process.

THE OUTCOME

We started by creating a one-year schedule. This began with sessions on developing growth strategy, business modeling, and customer insight, and was followed by sessions in which a Think Creative consultant would facilitate a growth strategy formulation process. We met quarterly with a group of ten Bridgestone executives for 1.5 days of pure training, and 1 day of strategy formulation. After the first year we had developed a number of potential initiatives from which the company chose two to study deeper in the second year. The quarterly schedule for the second year didn’t include training, only strategy formulation and implementation planning. From these sessions we created a roadmap for implementation, including timetables, tasks, and the assignment of roles and responsibilities. We complemented all of this with a mentoring service to help the individual executives perform their assigned tasks.

INDUSTRY

Retail

CLIENT

First Stop Bridgestone

PROJECT TYPE

Growth Opportunity Detection/New Services

MARKET

Car Owners

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