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Travel companions: China’s internet plus travel solutions are leading the digital transformation of a traditional industry.
Travel companions: China’s internet plus travel
solutions are leading the digital transformation of a traditional
industry.

Digital technology is changing the way marketing is executed and also expanding the possibilities of marketing itself.
Media, messaging, platform and big data powerhouse Tencent is working closely with China’s key verticals and regional cities to harness the power of digital technologies to bring economic growth. News and video services of Tencent also brings a bigger user base, which as a result helps data collection and application, and further embeds Tencent’s highly integrated marketing strategies. Tencent’s technologies and platforms place it at the heart of the ‘internet plus’ plan, China’s ambitious national project to apply new technologies to regenerate traditional industries.
One key industry is tourism and hospitality. Tencent has expanded its footprint covering travel marketing, user insight, transactions and data-based travel management.
Tencent corporate vice-president Steven Chang believes these new internet plus travel solutions can lead the next wave of industry transformation.
“They can help create innovative experiences and deliver better services and efficiency across the industry chain,” Chang said at the 23rd China International Advertising Festival in Haikou, China.
Travel is a market ready for transformation, he says, citing the sharp rise in use of social media around online travel dialogues. For example, the social buzz during the 2016 National Day holiday increased tenfold over last year.
To boost the adoption of internet plus travel, Tencent has forged a partnership with the China National Tourism Administration (CNTA). Chang explained that for government bodies like CNTA, internet plus can mean the use of big data technology to improve decision-making and administrative effectiveness.
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