Branding and Packaging
April 13, 2018
5 Takeaways for Entrepreneurs From Facebook’s User Privacy Mistakes
Source: entrepreneur.com // Author: Manish Dudharejia In order to make sure that a Facebook-type scandal doesn’t happen to your company, keep some of these tips in mind. Being upfront and honest about your intentions will never be a bad thing […]
Branding and Packaging
March 9, 2018
Ads That Don’t Overstep
Source: hbr.org // Authors: Leslie K. John, Tami Kim, Kate Barasz The personalized marketing, that you think is working wonders, may be having the opposite effect. People are no longer in the dark about the use of their personal information. Companies […]
Branding and Packaging
February 23, 2018
How Much Did That Zipper Cost? With Transparency Pricing, You Know Everything
Source: nytimes.com // Author: Iman Stevenson Although not a completely new concept, transparent pricing can be another useful tool to gain the trust of your clientele. Explicitly letting the customer know what they’re paying for ensures that there is no […]
Branding and Packaging
February 2, 2018
Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
Source: entrepreneur.com // Author: Katherine Hays With Facebook’s new algorithm comes the need for companies to become more strategic in their marketing efforts. No longer are we in a time where it’s easy to target and keep customers. The integration […]
Product and Innovation
January 2, 2018
Automatic Insights: How AI and Machine Learning Improve Customer Service
Source: entrepreneur.com // Author: Brian Hughes Artificial intelligence is nothing new, but it is becoming increasingly important to integrate into your business. AI is such a useful tool when you are wondering about your customers and their needs, wants, patterns, […]
Product and Innovation
December 13, 2017
Watch Out Jimmy Choo, Luxury Shoes Are Going Vegan
Source: forbes.com // Author: Katrina Fox Sustainably produced products are definitely a trend worth looking into as a business. Not only is it trendy right now, but it will continue to be, as larger brands make big changes to their […]
Branding and Packaging
December 4, 2017
How to Build a Successful Team
Source: nytimes.com // Author: Adam Bryant This new guide from NY Times on how to build a successful team may be able to help out your business. Great and direct leadership is definitely key, along with a few other main […]
Branding and Packaging
December 1, 2017
The One Goal Every Business Should Have, But Almost None Prioritize
Source: entrepreneur.com // Author: Shaun Buck Losing money and customers seems inevitable in every business. How can this process be slowed or completely stopped though? Revenue-neutral churn may be able to help your business. Read More Here
Branding and Packaging
November 30, 2017
Leveraging Social Media’s Top Secret: The ROI Of Top Of Mind
Source: forbes.com // Author: Cheryl Conner The term “social media” is becoming overused and almost boring with the amount of times we hear it daily. However, it is still seen as one of the best ways to propel your company […]
Product and Innovation
November 15, 2017
Report: Three trends impacting digital transformation
Source: ioti.com // Author: Courtney Bjorlin In order for your company to fully benefit from everything that the Internet and data have to offer, you should be following these three trends. One of the most important ones being crowdsourcing ideas. Considering […]