Source: Benoni City Times
Jacques van Heerden, CEO of Gryphon Enterprise Development, led the meeting, dividing the tables into three groups.
Each group was assigned a captain and asked to define branding, list its key characteristics and discuss how to build a strong brand.
The attendants agreed branding is defined by the product or service itself; if the company offers quality, it will have a strong brand.
A brand is what the company and its products/services are in the thoughts of the customer.
The groups came up with several characteristics…
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