“We turned to Think Creative for help in internally developing new business models for support services to our corporate clients. Think Creative’s work exceeded our expectations.”
XAVI VILA
former CEO of BBVA SOLUTIONS
THE BRIEF
BBVA is the second largest bank in Spain, and operates in over 40 countries. One of their many services is a line specifically dedicated to 16 to 26-year-olds. BBVA retained Think Creative to redefine the business model for this customer segment.
THE OUTCOME
We proposed two options for business model reinvention, and BBVA is currently deciding which of these move forward with.
INDUSTRY
Financial Services and Insurance
CLIENT
BBVA Retail Segments Business Unit
PROJECT TYPE
Brand Extension
MARKET
Millennials