Brand Extension
March 17, 2017
Battersea Dogs and Cats Home taps The Point. 1888 for brand extension initiative
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Author: Robert Hutchins / Source: Licensing.biz
“We are confident the partnership will maximise income from the licensing programme to help us care for even more dogs and cats.”
UK animal charity, Battersea Dogs and Cats Home is expanding its licensing efforts with a move into new product categories.
The organisation has named The Point. 1888 as its exclusive brand extension partner, tasking the outfit to build an enhanced product ecosystem that will extend the Battersea brand into new, previously unexplored markets.
Raising awareness for the popular charity will be at the heart of the programme, as The Point. 1888 explores brand extension opportunities…
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