Brand Extension
August 31, 2017
BAT restructures to help e-cigarettes go mainstream
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Source: reuters.com // Author: Justin George Varghese and Martinne Geller
British American Tobacco realized that if the times changed, so did they. They are now integrating cigarette alternatives into their core business. With vaping and e-cigarettes taking over the smoking world recently, it only seems natural for a big tobacco business to get involved.
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