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Baja Brewing Company Debuts New Brand Identity

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San Jose del Cabo, Mexico, — Baja Brewing Company (BBC), the original craft brewery in the Mexican state of Baja California Sur, debuts its new brand identity which includes a full-scale redesign of its entire line of products. Newly created packaging, tap handles, website and POS materials are live and painted bottles will begin shipping in late Q1 of 2017.

BBC partnered with San Diego firm Libre Design to create new positioning aimed at modernizing the brand while visually telling Baja Brewing Company’s story. The goal of the refresh was to establish greater brand recognition across BBC’s offerings and bring uniformity to its packaging as the brewery expands distribution in both Mexico and the United States.

“Over the past 10 years, our beer has evolved, and it was time for the branding to follow,” said Jordan Gardenhire, Founder and Brewmaster of Baja Brewing Company. “Our spirit is all about Baja, and we wanted our look to truly represent who we are and where we live. We have a unique product and live in a unique place, and I think our rebrand helps capture that essence of Baja Brewing.”

Libre produced a new visual system that embraces the natural, authentic and inspirational spirit of Cabo. Inspired from its rugged landscape, the new brand palette is historic and bold, creating a clean presence on the shelf.

As the official brand mascot of BBC, the beloved donkey remains at the core of the design….

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