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Baby Boomers to Advertisers: Don’t Forget About Us

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Source: nytimes.com // Author: Janet Morrissey

Is your company losing out on a whole generation of potential customers? This article talks about the select few companies that decided to target baby boomers in a fresh and exciting way. They aren’t making them feel old, but understood. Baby boomers usually have a higher disposable income, and therefore, more money to spend on your products. Try incorporating them into your marketing campaigns along with the usual target demographic of millennials.

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