Source: ecotechdaily.net // Author: Craig J Todd
It’s no secret that the eco-friendly and green trend is blazing hot right now. This hotel in …
Branding and Packaging
October 25, 2017
BRANDING YOUR BUSINESS: ARE YOU MISSING CUSTOMERS?
Source: zestythings.com // Author: Sharif Jameel
As if you haven’t been hit over the head with the idea of branding and a good logo before, h…
Brand Extension
October 24, 2017
Is Hydrogen Water the Next Big Trend in Wellness? Dr. Perricone Makes His Case
Source: wmagazine.com // Author: Mia Adorante
Dr.Perricone, the well-known man behind luxury skincare is now behind this new trend. It’…
This idea of online companies almost reversing what would be expected and actually purchasing brick and mortar stores is all the rage right now…
Branding and Packaging
October 16, 2017
Baby Boomers to Advertisers: Don’t Forget About Us
Source: nytimes.com // Author: Janet Morrissey
Is your company losing out on a whole generation of potential customers? This article talks ab…
Branding and Packaging
October 11, 2017
Why Volkswagen Can’t Make Cheap Cars, And Why It Wants To Fix That
Source: forbes.com // Author: Michael Taylor
Volkswagen is feeling the pressure from their international markets to produce a cheaper car mo…
Branding and Packaging
October 4, 2017
Why You Should Launch a Brand, Not a Product
Source: entrepreneur.com // Author: Peter Getman
Creating a brand rather than a product is the way to sustain an image and profit. There are man…
Source: forbes.com // Author: Hugh McIntyre
This Swedish company, Amuse, is innovating the music sharing and distribution industry by attra…
Product and Innovation
September 21, 2017
Ruby Chocolate Wants a Place at the Table With Dark, Milk and White
Source: nytimes.com // Author: Jacey Fortin
For anyone who loves chocolate – so almost everyone – the news of this new type of choc…
Branding and Packaging
September 18, 2017
Creative Ways to Delight Your Customers and Make Them Loyal to Your Brand
Source: entrepreneur.com // Author: Entrepreneur Partner
Customer engagement is hands down one of the most important things when it comes to …