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Source: clearseasresearch.com // Author: Beth Surowiec
Delivering a clear and concise marketing message is what makes your brand stand out from the rest. Beyond just the everyday brand, however, could be the possibility of a brand extension. If your marketing message is on target, then creating one for your brand extension will be as painless as possible. Understanding your mission and your audience is the main focus in bringing a new product or service to life. This checklist is sure to help.
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