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Anatomy of a brand: defining your core brand values

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As part of our Anatomy of a Brand blog series, this week we focus on Brand Values and how they can drastically affect business performance.

A brand is a personality that identifies a product or service

As the first instalment for the Anatomy of a Brand blog series, we’re focusing on Brand Values and how they can impact business performance. Download our helpful guide for practical advice and tips to help you build a successful business brand.

Get to the heart of your brand

Brand values are a set of guiding principles that shape every aspect of your business. They’re placed at the very core of your brand and are there to dictate your brand message, look and personality. They affect the choices you make and the actions you take and are the main reason customers will connect with you over the competition. Investing in your brand…

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