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NEW GROWTH ENGINES THROUGH INTRAPRENEURSHIP

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THE BRIEF

Our project was to create a system in which Alcampo – the Spanish branch of one of the top supermarket food distribution companies in Europe, owned by GROUPE Auchan – could leverage the insight and creativity of its 15,000 employees to develop new growth initiatives as part of their innovation strategy.

THE OUTCOME

We began by designing the processes for idea creation, submission, and evaluation, and then initiated an intrapreneurship awareness program – informing the organization that this project existed, explaining what exactly it was, what sort of ideas we were looking for, and what the purpose of the endeavor was. We then began Cascade Training – training the managers from the large Alcampo supermarkets in Spain and giving them the tools to train their individual employees. With this done, we created the templates that employees should complete and the different steps in the idea vetting process (including different committees). This process concluded with a business model innovation workshop with the intrapreneur and ultimately an experimentation phase. To guarantee that every project was evaluated on the same basis, we designed a tool, which used a quantified metric system, to filter ideas.

INDUSTRY

Retail

CLIENT

Alcampo Supermarkets

PROJECT TYPE

Brand Extension

MARKET

General Public

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