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Aim to move towards mono-branding: Taj Hotels

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Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces told CNBC-TV18 that the restructuring exercise is basically a move towards ‘mono-branding’ from ‘house of brands’. It means we will basically be putting ‘Taj’ in front of everything that we do.

In a major brand restructuring exercise, Indian Hotels has decided to do away with Vivanta and Gateway brands and migrate them into the Taj brand.

Also read: Indian Hotels plans to…

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