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Ads That Don’t Overstep

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Source: hbr.org // Authors: Leslie K. John, Tami Kim, Kate Barasz

The personalized marketing, that you think is working wonders, may be having the opposite effect. People are no longer in the dark about the use of their personal information. Companies have to make sure that they aren’t making their customers feel unsafe and violated. Personalize without overstepping.

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