Learn more about us below

Hello, we’re Think Creative, a multidisciplinary business accelerator. We create strategic product, service, and brand extensions to sustainably increase top-line growth. By combining proven consultancy expertise with award-winning product and service design, we develop and quantify tangible growth revenue campaigns, set a realistic roadmap for implementation, and then execute. Since 2002, we have assisted a global variety of private companies, nonprofits, government institutions, family offices, and private equity firms.


From former deans of business schools to serial entrepreneurs to industrial designers, our eclectic, veteran, and talented team was carefully built to help any business grow.

Fermín founded Think Creative in Madrid in 2002 and in 2012 in NYC. He is a seasoned consultant, entrepreneur and innovation leader with proven track record developing new business models and launching new ventures in Europe, the US, Latin America and Asia. Fermin has authored 2 business books and has guest lectured at Lehigh University, NYU, and the Iacocca Institute. He completed post-graduate work at IESE Business School and Stanford University School of Business.


Managing Partner

His experience includes customer development, marketing planning, sales operations, business planning, financial analysis, and strategic partnerships in different industries such as: advanced technology, distribution, renewable energy, healthcare technologies, SaaS, financial services, and manufacturing.

George Fandos

CRO & Project Director

Startup founder, 7 years experience working with start-ups and freelancing in innovation consulting. Navigating through complexity and ambiguity to unlock and grow new businesses and user-centric solutions. Mixed Methods UX & Business Model Design. She graduated from Cornell University School of Business.

Thevi Chrzanowski

Thevi Chrzanowski

John-Luke s an accomplished design professional with a focus on brand identity, problem-solving, and design. He leads a team that brings ideas to life by creating prototypes, both physical and digital. He has received 2 GOLD awards from the American Advertising Association and has studied at Wharton.

John-Luke Laube

Creative Director

CPG & Retail expert with previous experience in executive international development positions at Mars Inc and Unilever. He is based at our mother company headquarters in Paris and specializes in Innovation, Portfolio and Go to Market Strategies. He holds degrees from Haute Ecole de Commerce, Solvay Business School, Brussels and Columbia Business School, New York, ``Digital Strategies for Business``

Xavier Fontaine

Project Director (France)

Digital transformation expert with a strong customer insight and UX focus. She is based at our mother company headquarters in Paris and specializes in Telco and Energy and leads most of the projects requiring large deployments in terms of time and users involved.

Julie Poidevin

Project Director (France)

Corporate innovation and Digital Transformation expert with extensive experience in the infrastructure. Eduardo started his career 20 years ago at EVERIS ( today NTT DATA) and then joined the digital transformation practice at Intermark IT. He specializes in intrapreneurship and venture coaching.

Eduardo Aramburu López-Aranguren

Project Director (Spain)

Previously a Director of Corporate Innovation at BBVA he has also worked for Newlink as VP Transformation and Sustainability. He usually leads most of Think Creative’s Fintech and ESG related projects in Europe. He specializes in Customer Insight Development and Market Experimentation.

José Manuel Castellano Delgado

Project Director (Spain)

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