We celebrate 2016 with this 6-pack of the year’s top beverage packaging articles. Spoiler alert: It’s all about wine and beer.
The winding down of 2016 signals the start of celebrations that often acknowledge the past months’ accomplishments. We do that in grand packaging style by toasting the top-performing beverage packaging articles of the year. These happened to center entirely on beer and wine, popular subcategories overflowing with innovative labels and packaging designs among other value-added embellishments.
We open up our 6-pack of these top-read stories with #6 that dates to early July, when we posted an article about a series of peculiarly coded labels printed with letters and numbers. The unique alphanumeric symbols decorate a line of 6 beers from Denmark’s TO ØL Brewery. The article presented a triple mystery that lured readers: What do the labels’ codes mean? And from what cult classic movie does the line of colorful brews draw its inspiration? And finally, what does the brewer’s name signify?
As wine aisles swell with an ever-rising sea of brands, wine producers are looking to increasingly rich and imaginative narratives on which to build their brands. Often, these narratives have nothing at all to do with the origins of the wine itself. Rather, these brands borrow from historical events or are based in universal human experience. The resulting brands are engaging customers and moving a whole lot of wine in the process as can be seen in these two success stories from 19 Crimes and Josh Cellars found in How character-driven labels are driving wine sales.