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5 important things that happened in design this week

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Aldi unveiled a bright new identity

Unlike the Co-op opting for a retro rebrand with the revival of its 1968 logo last year, German supermarket Aldi says it wanted to create a more “contemporary” image with its new branding.

Germany-based consultancy Illion Markensocietaet designed the new visual identity for the supermarket, which comprises a refined border, new logotype, brighter colour palette and new icon.

A shorter, bolder, sans-serif logotype has been incorporated, alongside a new “A” icon, giving the logo a more three-dimensional effect overall.

The rebrand has been met with mixed reactions from the design community. Several Design Week readers have suggested that the new logo is more akin to branding for an airline than a supermarket brand, while another reader, Ben, says: “The 1975 version with the softer type…would look much more contemporary”.

Read our full story on Aldi’s rebrand here.

The UK Government scrapped plans for a National Insurance tax rise aimed at the self-employed

Chancellor of the Exchequer Philip Hammond performed a U-turn on the proposals he set out in the Budget only last week, scrapping the planned rise in National Insurance contributions (NIC) for the self-employed.

Last week we spoke to a range of experts to find out how designers might be impacted by the budget, with freelancers set to be particularly affected by the hike in National Insurance contributions.

In a letter to Conservative MP Andrew Tyrie, Hammond said he decided to rescind the proposal following pressure from parliamentary colleagues, also conceding that the NIC rise was out of kilter with the “wider understanding of the spirit” of the Conservative manifesto from 2015.

Read the full story here.

We asked designers about their biggest acts of protest

An increasing number of people have taken to streets in recent months to protest…

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