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3 Lessons on Brand-Building From Successful Companies

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What can you do to make your brand stand out among your competitors? This post explains!

With so much competition circulating around in almost every industry, it’s becoming even more important for brands to stand out. In fact, Nielsen’s Global New Product Innovation found that nearly 6 in 10 global respondents prefer to buy new products from brands familiar to them, and 21 percent say they purchased a new product because it was from a brand they enjoy. This makes it clear that one should never underestimate the power of an influential and well-known brand on consumer decisions.

So what can you do to make your brand stick out among your competitors and ultimately attract your audience? Well, why not learn from some of those brands that are currently dominating the global market in their field and see what lessons you can adopt for your own brand? Check out these strategies that the worlds leading brands have used to get ahead of the game.

Focus on Your Consumer: T-Mobile

Making sure you’re thinking of the consumer may seem obvious, but you’d be surprised how many brands just say it instead of acting on it. Remaining consumer-centric should be at the forefront of all products, promotions, marketing strategies and selling points, ensuring that all decisions made benefit the consumer and satisfy their current needs and wants. T-Mobile serves as a great example of a consumer-driven brand. Being in the telecommunications industry, T-mobile is up against numerous competitors, but catering to what the consumer actually wants is what sets them apart….

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