Source: reuters.com // Author: Justin George Varghese and Martinne Geller
Brand Extension
August 31, 2017
BAT restructures to help e-cigarettes go mainstream
Product and Innovation
August 30, 2017
The technology that wants to replace your smartphone is going to be everywhere in just a few weeks
Source: businessinsider.com // Author: Steve Kovach
Augmented reality’s popularity might take off faster than any iPhone launch we’ve …
Branding and Packaging
August 29, 2017
Five Keys to Understanding and Marketing to the Corporate Buyer
Source: thebalance.com // Author: C.J. Hayden
Selling yourself and your brand to big companies is scary and daunting. However, these are some …
Branding and Packaging
August 28, 2017
When a Scented Candle Just Won’t Do
Source: nytimes.com // Author: Joanne Kaufman
I’m sure we’re all familiar with walking into a store/hotel/spa and automatically associ…
Brand Extension
August 25, 2017
Mobile Payment Company Square Just Opened Its First Brick-and-Mortar Store
Source: adweek.com // Author: Marty Swant
The company that brought so many businesses the ability to have an easier payment option for their cu…
Product and Innovation
August 24, 2017
EquipmentWallet Matches Small Businesses with Loans for Equipment Upgrades
Source: smallbiztrends.com // Author: David William
Since starting a new business is stressful enough, having a streamlined equipment loan …
Brand Extension
August 23, 2017
Google and Walmart Partner With Eye on Amazon
Source: nytimes.com // Author: Daisuke Wakabayashi and Michael Corkery
Google and Walmart partnering? That seems like a strange combinat…
Product and Innovation
August 22, 2017
Prepare To Be Terrified — Watch A Hacked Robot Stab A Tomato With A Screwdriver
Source: forbes.com // Author: Thomas Fox-Brewster
Is technology picking up too fast? Is innovation happening too fast for us to truly underst…
Source: entrepreneur.com // Author: Brian T. Edmondson
Businesses, by nature, want to make more money. That’s what gets most …
Source: money.cnn.com // Author: Jackie Wattles
The first solar eclipse after 100 years is happening this month! Not only will anyone interes…