Over the past few months several media companies have come out with new slogans, logos or names.
Why it matters:
- The context: An er
Author: Nicholas Robinson+ / Source: MorningAdvertiser.co.uk
Cider …
Source: thedollarbusiness.com
Hadda said, 25 inventions were selected, which are at various levels of commercialisation
The Dollar Busine…
Product and Innovation
April 27, 2017
CNBC Transcript: Nicholas Yang, Secretary for Innovation and Technology, Hong Kong Sar
Source: CNBC
Following is the transcript of a CNBC interview with Nicholas Yang, Secretary for Innovation and Technology, of Hong Kong Sar. Th…
Branding and Packaging
April 27, 2017
How to Name your Brand
Author: Thiago Monteiro / Source: Medium
Brand naming is a notoriously mysterious and frustrat…
Source: Daily Mirror Sri Lanka
April 26 marks the World Intellectual Property (IP) Day. This year, the 16th IP Day focused on the theme of ‘Inn…
Branding and Packaging
April 27, 2017
Anki brings ‘Fast & Furious’ branding to its Overdrive line of smart toy cars
Author: Brian Heater / Source: TechCrunch
Before its adorable little robot Cozmo arrived on the scene, Anki was in the business o…
Brand Extension
April 26, 2017
Shea Moisture’s customer backlash was caused by poor brand management, not bad advertising
Author: Patricio Robles / Source: Econsultancy
Natural beauty brand Shea Moisture was forced to apologize after a new ad campai…
Source: Petoskey News-Review
CHARLEVOIX — A branding presentation was still heard by the Charlevoix Main Street/Downtown Development Au…
