New Zealand and Australia’s largest kiwifruit grower has announced a major name change and rebrand to reflect its evo…
Branding and Packaging
October 31, 2016
Seeka launches rebrand
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Coca-Cola is betting on the benefits of cutting sugar.
On Wednesday, Coca-Cola rep…
Branding and Packaging
October 29, 2016
Brewbound Voices: Branding Considerations for Craft Breweries (Part III)
Editor’s Note: In the final entry of our three-part series on branding considerations for craft breweries, Isaac Arthur, a partner and …
Brand Extension
October 28, 2016
Addition to AngusPure brand to be launched
An extra or extension product in the AngusPure beef brand is to be lau…
Brand Extension
October 28, 2016
Addressing the reporting of pilot and feasibility trials with a brand new CONSORT extension
The culmination of wo…
Brand Extension
October 28, 2016
Aston Martin’s AM37 powerboat is destined to be a gran turismo for the waves
‘Handles like a boa…
Today MIT President L. Rafael Reif announced the creation of The Engine, a new kind of enterprise designed to support startup companies workin…
Product and Innovation
October 28, 2016
America’s Biggest Filer of Patent Suits Wants You to Know It Invented Shipping Notification
Like almost every online retailer, Spice Ju…
Brand Extension
October 28, 2016
After babycare, HUL eyes razor segment with Dollar Shave Club razor brand
Hindustan Unilever (HUL), the country’s largest consumer goods company, is eyeing new product catego…