FutureBrand has created a new visual identity for Activia, including an updated green packaging colour and a new brand icon celebrating the yo…
Branding and Packaging
September 30, 2016
Activia gets new look and updated packaging
Branding and Packaging
September 30, 2016
Kroger C-store Coffee Rebranding Design Garners Win for GSP
Also recognized for grocery food court redesign.
CLEARWATER, Fla. — Retail services provider GSP won two 2016 American Graphic Design …
Product and Innovation
September 28, 2016
Intellectual Ventures’ invention network spins out and reinvents itself as Xinova
Brand Extension
September 27, 2016
Hotels – Brand Expansion or Brand Explosion?
Consumer oriented companies commonly use “brand extension” to launch a new product by using an existing brand name on a new or rel…
Product and Innovation
September 23, 2016
Ford employees on pace to set invention record
When Doug Martin read about a billboard in Lima, Peru, that turned humidity into drinking water for the local population, an innovative idea st…
Brand Extension
September 20, 2016
Hotels – Brand Expansion or Brand Explosion? Blog Hotel Law Blog
Consumer oriented companies commonly use “brand extension” to launch a new product by using an existing brand name on a new or rel…